Since their early days of sketching together as cousins, Aaron P Woods and Keith Marcel have a long history of mixing design and business. With their backgrounds in UX design, marketing, and structural engineering, the duo is an absolute force. Their latest venture, Podpal, is an exciting new SaaS product directed at podcasters to solve their fragmented workflow. I got to sit down with the boys at Podcast Movement 2019 and discuss the importance of listening to your audience, and testing the market before writing a single line of code.