Founders Need to Be Ruthless When Chasing Deals
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One of the most exciting things a startup CEO in a business-to-business market can hear from a potential customer is, “We’re excited. When can you come back and show us a prototype?”
This can be the beginning of a profitable customer relationship or a disappointing sinkhole of wasted time, money, resources, and a demoralized engineering team.
It all depends on one question every startup CEO needs to ask.
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