Today’s guest is Elyse Cohen, VP of Social Impact and Inclusion at Rare Beauty by Selena Gomez.  Elyse is an expert on purpose driven brands, social impact, and has been hand selected by Selena Gomez to lead the impact efforts at Rare Beauty.  Previously Elyse worked at the White House for First Lady Michelle Obama as Deputy Director of the Let’s Move effort. She has worked on social impact and policy initiatives at the Public Health Institute and in a variety of other social impact roles.