Description
My new season, season 5, is all about Stories of Success in interim and fractional CxO roles. I am excited to bring you top CxOs in the field discussing their style, pricing, approach and how they started off in their current role. A learning curve for me, but also a learning for anyone aspiring to become a freelance consultant, start a portfolio career or build a business as an interim or fractional leader.
Episode one and season starter is with Victoria Rusnac!
She is an interim Chief Marketing Officer. Her speciality is in startup growth marketing strategies, including branding, performance and product marketing. When we first met she used terms like 'CMO in demand' or 'Marketing as a Service' or even 'crisis CMO'. She has a lot of experience in marketing and turnarounds.
Things we discussed:
Victoria being a podcast coach
Her marketing approach and terrible marketing challenges
Edtech, Health and Fitness
Moving from full time to part time roles and why
Uncertainty around Covid
Specialities in marketing
Why to hire an interim leader
Crisis management vs. execution
Slow moving ‘full time roles’
How you can be brutally honest in your job
Diversity in the workforce
Adding value as a contractor
Her approach to interim and fractional roles, and why she loves being an ‘outsider’ in an organisation
Freedom as a fractional leader, NED or advisor
Lifestyle and personal choices
Uncertainty of full time roles
How to get more work as a freelancer
Don’t do it for the money….
LinkedIn https://www.linkedin.com/in/vrusnac/
Volker is a sales, strategy and leadership consultant working as an interim CRO. Find out more on his website or subscribe to his newsletter.
This is the end of season 5 episode. You might think it's earlier than anticipated, but there is a reason. There is always a reason.
I say thank you.
Please stay in touch and add me on Linkedin or subscribe to my newsletter.
Volker is a sales, strategy and leadership consultant working as...
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