Description
Today I welcome Lena Andican who is one of the partners at Kurve - Kurve being the performance marketing agency my guest Oren Greenberg founded. Additionally, similar to Oren, she works as an interim and fractional CMO, advising companies on all things marketing.
Things we discussed:
Working with scale-ups
B2B marketing and sales
Positioning, marketing strategy and execution
Transition from in-house to interim
The need and want for flexibility and variety
Confidence needed to be interim and leaping into a business venture
Learning curve
Advantages for companies to hire interim due to experience and time it takes to get things done
Cost advantages for companies
Influence of Covid to our work life balance, and how this impacts the new way of working
Lead generation
Packaging of products and prices according to outcome vs. day rates
Piece of advice: go for it, and be confident with uncertainty
LinkedIn: https://www.linkedin.com/in/lena-andican-987632b/
Volker is a sales, strategy and leadership consultant working as an interim CRO. Find out more on his website or subscribe to his newsletter.
This is the end of season 5 episode. You might think it's earlier than anticipated, but there is a reason. There is always a reason.
I say thank you.
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