This podcast is with copywriter and content strategist David Pawsey. He helps freelancers, interim and fractional leaders, and companies to position themselves. He actually helped me with my positioning and my website content. David is a former  journalist, so he is naturally inquisitive and creative. He also works for himself, so can look at the space from an expert and contract perspective.   Topics we discussed: Being a wordsmith Getting your story across How to position yourself and tell your unique story Juggling work and life, particularly as a freelancer and stay at home dad Content is king Direct response and sales copywriting Playing to people's psychology Email marketing workshops SEO content writing Relationship building Finding work through Linkedin and networking Pricing dilemma and selling services Putting a price on passion It shouldn't be about money Do what you enjoy and what is sustainable Be the thought leader Be yourself Get yourself know, get yourself liked, get yourself trusted Personal content www.deepsocial.co.uk Linkedin: https://www.linkedin.com/in/david-pawsey-45496b2b/ Volker is a sales, strategy and leadership consultant working as an interim CRO. Find out more on his website or subscribe to his newsletter.