Dr. Lance Cummings is an associate professor in the Professional Writing program at the University of North Carolina Wilmington where he researches and teaches writing in technologically and linguistically complex environments. Many of his current publications look at the interrelationship between technology, writing, and cultural history, and can be found in journals like Rhetoric, Professional Communication, and Globalization, Computers and Writing, and Res Rhetorica. Dr. Cummings has more recently been exploring how the rise of the creator economy has changed digital writing. Dr. Cummings writes about AI workflows for creatives looking to develop original and differentiated content online. His Twitter: @LanceElyot