Called a “Social Media Pioneer” by Forbes, Tucson native Jessica Northey is a social media, broadcasting, and Country Music blogger/journalist, as well as a regular speaker at broadcasting and social media conferences. She will be a featured speaker at New Media Expo/Blogworld January 6-8 in Las Vegas. Specializing in social media where you ARE the brand, breaking new artists and strategic use of social media for broadcasting, Jessica is taking over the Country Music industry one tweet at a time with over 525k followers. After 15+ years in traditional media experience, she founded Digital media firm FingerCandyMedia.com. In May 2011, Northey created #CMchat (Country Music Chat) on Twitter, which has become one of the largest hashtag (#) communities on Twitter, generating over 50 million impressions per week. Her optimization techniques are being implemented at radio stations across the nation, and by many musicians and entertainers, as well as programs from Real Estate to Journalism Schools. New Media Expo (aka BlogWorld) is the world's largest conference and trade Show for bloggers, podcasters, web TV & video creators, and social business pros. NME attracts content creators from across the globe, and it's also the epicenter of leading ideas in social business with the collocated BusinessNext Social conference. These concurrent events combine to produce a who’s-who line up of content creators, global influencers, niche experts and business icons dedicated to educating you with the latest knowledge, technology and techniques for online success. Rick Calvert is the founder and CEO of NME/Blogworld.