In this episode of the StratComm.Live Podcast, hosts Josh Hatcher and Kelsey Bowden dive into the crucial digital marketing trends shaping the nonprofit sector in 2024. As the landscape evolves, they stress the significance of digital engagement for small nonprofits, emphasizing the role it plays in appealing to donors and grant funders. Welcome to StratComm.Live, THE podcast for Small Business and Nonprofit Marketing. We're here to guide YOUR organization in telling your story effectively. Many nonprofits and small businesses struggle with ineffective marketing or reaching the right audience. We're here to change that! Don't miss our DIGITAL STORYTELLING GUIDE: https://grandriveragency.io/engage-inspire-change-the-world/ Getting the Most of Your Nonprofit Digital Marketing This Year: Addressing the importance of digital marketing, the hosts discuss the pivotal role a robust web presence plays in enticing funders for support. Trends to Watch: Nonprofit Marketing in an Evolving Digital Landscape: Personalization Matters: The hosts delve into individual level personalization and segmentation based on demographic information. Invest in the Digital Realm: Prioritizing online presence and the importance of donor-centric online giving options. Harness the Power of Video: Discussing the role of video marketing for younger audiences and cost-effective ways to create impactful content. Engage Influencers: Exploring the benefits of collaborating with influencers and the key steps to leverage influencer marketing. Leveraging Valuable Resources: Mentioning resources like NANOE and exploring podcasts and blog posts for expert guidance. Above All Else, Be AUTHENTIC with Your Nonprofit Digital Marketing: The hosts emphasize the dynamic and ever-changing nature of nonprofit digital marketing, encouraging adaptation to remain impactful in the digital age. Thanks for tuning in to STRATCOMM.LIVE: THE Small Business and Nonprofit Marketing Podcast! Check out our website at StratComm.live for the latest marketing news and headlines. Subscribe, leave a rating and review, and tell your friends about this podcast! We all have a story to tell; let’s tell it well! /// 00:20 Introduction 01:16 The Importance of Digital Marketing for Nonprofits 02:00 Understanding Nonprofit as a Business 03:39 The Impact of Nonprofits 04:36 Fun Icebreaker Questions 13:30 The Importance of Digital Presence for Nonprofits 16:43 Digital Marketing Trends for 2024 20:22 The Power of Personalization in Marketing 24:23 Investing in Digital Presence 32:06 The Importance of Planning and Creating Content 32:48 Harnessing the Power of Video 34:12 The Impact of Social Media Algorithms 35:25 Creating Engaging Content for Your Community 36:58 The Power of Live Video 37:33 Behind the Scenes: A Live Video Demonstration 41:29 The Role of Influencers in Nonprofit Marketing 45:28 Leveraging Resources for Nonprofit Marketing 54:40 The Future of Nonprofit Marketing 57:46 A Fun Story: Going Viral with Hot Dogs