Unit 4. Building Competitive and Strategic Advantage: Understanding capabilities and strengths in a strategic sense
Description
This
Unit looks at how to analyse the organisation itself in order to identify its
positive strategic resources and capabilities (strengths) and its strategic
deficiencies (weaknesses), and to understand how these strengths and weaknesses
– that are grounded in an organisation’s resources, capabilities and
competencies – offer the potential to develop competitive and strategic
advantages that position the organisation to survive, and thrive.