Storytelling with Antti Toivonen, Filmmaker and Managing Partner at Superson
Listen now
Description
In this episode we speak with Antti Toivonen about storytelling and what startups can learn from filmmakers. We discuss storytelling and character development techniques, and provide insight into how storytelling can be used to communicate better with customers. Antti highlights the importance of being human, and why it pays off to be stupid sometimes.
More Episodes
In this episode, we discuss the three big lessons we learned over the past year of running the podcast: the strategy and timing behind of building brands, the importance of aligning strategy with data driven execution and how creativity can be the ultimate differentiation.
Published 08/30/21
Published 08/30/21
The gaming ecosystem is a US$160 billion market, and an opportunity for brands to capture an engaged audience. In this episode we speak with Indy Khabra, co-founder of Sydney based Gaming Marketing Consultancy, Livewire. Indy talks about the characteristics of the gaming audience, and how...
Published 07/05/21