Did you know that you need to influence on average 7 different stakeholders within an enterprise company before you can close a sale? We speak about marketing to enterprise buyers with Kerry Lau, an experienced B2B marketer who spent over a decade in leadership roles within IBM. She shares the frameworks and tactics for creating a demand generation pipeline. We also discuss the importance of marketing and sales being joined at the hip to solve the jigsaw puzzle, and how partnering with bigger players can help scale startups open doors.