William Chase is a fascinating character and we are delighted to be able to share his story with you on StratHack. William is a true, larger than life, home-grown British entrepreneur with deep insights into product, innovation, branding and marketing. He had his major commercial success  in 2002 with his “posh crisps” brand, Tyrrell’s.  Sticking with potatoes, he launched one of the first British artisanal gin brands (Chase Distillery, now owned by Diageo) and most recently, he has branched out (pun intended) into apples and gut health with his new brand Willy’s Apple Cider Vinegar. This tasty episode covers everything from gut health, to financial bankruptcies, new techniques for innovation and we learn all about The Mother…   StratHack is a podcast series about marketing strategy, highlighting lessons and learning from new brands and a set of diverse, inspiring business leaders. Brought to you by Sera Holland and Ameila Torode, two award-winning advertising and PR professionals. Sera is the UK Deputy CEO of global communications consultancy Ketchum, Amelia the founder of Fawnbrake, a strategy consultancy. In each episode, Sera and Amelia meet with a company or individual who have inspired them. Together they talk through the strategic decisions and creative choices made along the journey to success and after the interview they draw out the key strategic implications relevant to any brand or business. This is a series designed to shine a light on fresh new business case studies in a way that is always practical to apply and enjoyable to listen to. To get in contact with us about this podcast please email [email protected].   Hosts: Amelia Torode - Founder - Fawnbrake www.wearefawnbrake.com https://www.linkedin.com/in/ameliatorode/   Sera Holland - UK Deputy CEO - Ketchum www.ketchum.com/london https://www.linkedin.com/in/seramiller/