In today’s episode I’ve got 5 headline templates for you to use in your blog posts, videos, and other content. These are simple templates but they’re all very effective. Hey, what’s up? Nate Rivers here. This is the Passive Profits Podcast, and this is Episode 23. In this episode, I’ve got five headline templates for you to use, and these are all very effective, work really well, and you can plug in the words that make sense based on the template for your topic and be off to the races. The first one that I’ve got is the “How to… without.” The way this works is you start off with “How to,” you add in the big benefit that people want or the result that people want – “How to Lose Weight” – and then you add “without.” The “without” part, you add the thing that’s bad about getting that result, that no one likes. So “How to Lose Weight without Giving Up Pizza.” Or you can add a “while still” variant, so “How to Lose Weight While Still Eating Pizza and Cheeseburgers,” that kind of thing. So that works really well for headlines. And by the way, these headlines are typically, for these specific templates, these are typically better for blog posts and YouTube videos. Basically content on your website, versus something like an actual product or a Kindle title. That’s not always the case; you can make Kindle titles following these templates, but normally you’d almost want an element of branding for an actual product title. That’s a different topic, though. The next headline template is “The Secrets to [blank].” You can add a number before the secrets part or you can just keep “the secrets.” For example, “The Secrets of Quilting for Money” or “The Secrets to Penny Stock Investing” or “The Top 7 Secrets to Penny Stock Investing.” I mean, it just depends. Adding the number, that makes it specific; it makes people a little bit more curious. So it’s good to add that element. The next template is “How to [blank] like a [blank].” The first blank, you want to add in the result again that people want: “How to Lose Weight,” and then you add in the “like a…” and someone who’s good at losing weight. “How to Lose Weight like…” What’s an example? Who’s really good at losing weight? “How to Lose Weight like an MMA Fighter” or “How to Lose Weight like a College Wrestler.” That’s not a great example, because they just starve themselves. “How to Pick Stocks like Warren Buffett,” that’s a better example. Something that’s more practical and would get people excited. No one wants to lose weight like a college wrestler. Anyways. “How to Cook Grits like Paula Deen.” Stuff like that. Two things that people instantly relate to, and obviously the second part, the person or the group of people that you mention – “How to Meditate like a Buddhist Monk,” I don’t know. I don’t even know if they meditate. That sounds right. You want the group of people that you’re going to mention, or the person that you’re going to mention, to tie in with your niche or your topic, of course, to tie in with the title. The next template that I’ve got for you to use is essentially just “How to” and then you follow it up with two benefits. A really good formula is “How to get this benefit and get this benefit.” The classic example for this template is “How to Win Friends and Influence People.” On a side note, the “how to” part, I can’t remember which famous copywriter said this, but they basically sai