In this episode, I speak with Saim Farooqui, founder of brand, Reveurs De Vie, about core values and customer avatars. Saim is a big advocate for mental health and started his brand with the intention of bringing awareness to starting conversations. This is his brand's purpose.We speak about why understanding your ‘why’ is so important. In other words, your purpose, and how to reach customers that care.I think you are really going to like this one! Enjoy the show.Reveurs De Vie:Instagram - @ReveursDeVieWebsite - https://reveursdevie.com/Podcast - https://linktr.ee/paranoidinmyparadiseWink Films:Website - https://www.winkfilms.com/Instagram - @wink.films