Norwegian smell specialist, chemist and artist Sissel Tolaas talks about scent as a pure source of information, sniffing as the way to return into childhood, drinking wine for few hours at the exhibition in SFMOMA for reprodising smell of the wine in system, smell memory and scent projects with celebrities' noses. This lecture was held at New Urban Routines Conference in 2014. Watch it including part with questions to speaker on Strelka Institute’s YouTube channel: https://stre.lk/mlSF