Magic! We know you've got it, but are you trading off it in the best way? Have you fully aligned your business with your strengths and what sets you apart in all it's subtleties and are you putting that front and centre to best effect in your business? If not then you're missing the big trick. In this episode we dig into the importance of finding your magic, particularly in a crowded market. We talk about what magic means both for you as an entrepreneur and for your brand. We explore about how to do that in a way that makes sense for you and your unique business and what the risks are of not clearly defining and owning the space that you're in. If you want to find your edge, if you truly want to set yourself apart and you want to lift yourself out of the hum drum and monotony of homogeny, then this is the episode for you. Enjoy! Know someone else who need to hear this? Do share and as ever if you like what you hear your reviews make all the difference, thank you! Hosted on Acast. See acast.com/privacy for more information.