Hello lovely listeners, those of you who have been around for a while will know we are huge fans here of a strategic and well thought out approach to business and this week we're exploring why. We dig into the difference between strategic and tactical approaches and how it's so often the case that we are reactive or knee jerking in business when a more thoughtful approach is needed. We talk about the reasons why we don't often work strategically and the hallmarks of both strategy and tactics. MILD TRIGGER WARNING. Head's up folks at the beginning of the episode we talk about Fi's dear sister in law who has just suffered a recent stroke during childbirth and it might be hard to hear. If you want to skip straight to the episode you can jump right in at 8 minutes 15 seconds. If you would like to support Rosies and the family, you can find the details of her just giving page here:  https://www.justgiving.com/crowdfunding/rosie-and-beau?utm_term=rq3d9enqd thank you so much for your support. xx Hosted on Acast. See acast.com/privacy for more information.