How much do you truly believe in your product or service? If you want to push through the NOs, be successful in sales, and convince other people that they need what you’re offering, you MUST believe in what you’re selling. Shadi Bakour, CEO and Co-Founder of Pathwater, learned this first hand when trying to get his 100% reusable, recyclable bottled water into 7-Eleven. It took some time, but by believing in his product and building a genuine relationship with the owner, he finally got a YES!