Sabina Elvstam-Johns founder of Lust.dk started her first store in Copenhagen in 1998.  Sabina’s wish to make adult stores change from man focus to women focus, opened a complete new market. Today Lust.dk is a well-known brand with several stores. In this Podcast Sabina describes her journey as women in the business world. Interesting Quotes: „Be ready to take risks, instead of taking a small space rent a big beautiful space”   „Dont be scared, if you don’t know everything”   „All beginnings are hard, just put the hard work in and stick with it”   „Have a partner you respect – hard times will come”   „Let your heart guide you, not just your mind”   „Stick to your vision, even when advice tell different”   „In Communication – If you feel that something is wrong act on it immediately”   Book Recommendations: A Little Life – Hanya Yanagihara The Goldfinch – Donna Tartt