What if solar installers could easily integrate energy storage with any inverter on the market? LG Energy Storage Systems (ESS) makes that possible, and in an important and elegant way.  At the 2024 NABCEP Conference, Jim Brown, Senior National Sales Manager at LG ESS, highlighted  LG's new "Home 8" AC-coupled energy storage system, a game-changing product for solar installers. In today’s episode, Jim and Nico discuss AC vs. DC-coupled systems, homeowner misconceptions, and a new technology that will help homeowners maximize the their solar plus storage investment. . Expect to learn: Why some homeowners are still buying energy storage systems without solarWhat installers can do to better educate and prepare homeowners for power outages How LG engineered the Home 8 to work with any inverter on the marketThe importance of “frequency watt control”How to get the power of Home 8 for your customers Still reading? Come on, hit play! It’s what the cool kids are doing… If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/. SunCast is proudly supported by Trina Solar. You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors. Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com. Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/ You can connect with me, Nico Johnson, on: Twitter - https://www.twitter.com/nicomeo LinkedIn - https://www.linkedin.com/in/nickalus