Why Does Sex Sell?
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Description
You hear it all the time, "sex sells". The sex-factor might be a little more in your face these days but, it's always been there. So why does it work so well? To find out why sex is so good at making us hand over our money James is joined in the studio by Michael Gillings from the School of Biological Services at Macquarie University as well as consumer psychologist, Adam Ferrier.
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