Episode SummaryThis episode of the Sunny Side Up Specials discusses overcoming impostor syndrome and cultivating inclusion for women in the tech industry. The speakers shared their diverse career journeys and experiences navigating the challenges of being women in tech. They discussed ways to challenge stereotypes through representation and open conversations. Advice was given on overcoming impostor syndrome through self-confidence, seeking help, and gaining experience. The speakers also suggested ways companies can better support women, such as providing resources, encouraging innovation, and promoting women into leadership roles. About the guests Jennifer Hughes Jennifer is the Principal Digital Expert at Demandbase. After a decade-long career in law and starting a family (three kids in four years), Jennifer turned her sights to writing and marketing. After years in B2C marketing, she moved to the B2B world. She started at Demandbase as the head of Digital Marketing in 2021 and is now Prinicipal Digital Expert, a client-facing role. She is delighted to be part of the Demandbase Expert Team, helping customers to succeed in all things account-based advertising. Jennifer is passionate about empowering women in technology through open conversations and efforts that drive more leadership opportunities. Connect with Jennifer Ashwini Majrekar Ashwini is a tech enthusiast with over five years of dedicated experience in the ad-tech industry. Armed with a degree in Computer Engineering and a Master's in Management of Technology from NYU, Ashwini possesses a unique blend of technical prowess and strategic acumen. Beyond her professional pursuits, Ashwini finds joy in traveling. Ashwini also likes reading books and has a knack for writing as well. With her multifaceted interests and a relentless drive for innovation, Ashwini continues to carve her path in the ever-evolving digital landscape. Connect with Ashwini Stella Wei Stella Wei is a Design Specialist at Demandbase where she has worked for over two years. With a background in design from art school, Stella brings creative problem-solving skills to her role. Since joining as an intern, she has taken on increasing responsibilities while advancing her knowledge of the technology industry. Stella is committed to challenging stereotypes through representation and encourages women to embrace learning experiences outside their comfort zone. Key takeaways - Speaking up about experiences and having open conversations can help break down stereotypes   - Finding representation and a support network boosts confidence and combats impostor syndrome - Companies should provide processes to encourage innovation from all employees Quotes"I think representation is such an important factor in fighting stereotypes. And it's not only for yourself but for other women to see that there is an example out there, there is representation out there." - Stella Wei. "What I would love to see is companies normalizing and rewarding trying new things and taking risks. Women are taught to be so much more risk averse than men." - Jennifer Hughes. “Companies need to start leading by example and we hear that we need more women in the tech industry, we need more women in STEM and stuff. But it’s when the companies start creating these opportunities for women, I feel, that's where it motivates these women to try out something new.” - Ashwini Manjrekar. Recommended Resource Stella Wei recommended the "Woman at Work" podcast from Harvard Business Review which covers topics on career, leadership, and personal growth for women. Ashwini Manjarekar suggested the books "Atomic Habits" for implementing changes professionally and personally, and "I Am Malala" as an inspiring read about fighting for women's education. Jennifer Hughes advised exploring TED Talks on topics like women in tech and imposter syndrome, as well as gaining perspective from listening to a diversity of speakers.