A great chat with Diego, the Co-Founder and CEO of Frío Sparkling Water, and Senior Consultant for the Dubai CrossFit® Championship. He shared with us his journey in discovering his passion for the fitness industry and how it led him to move to the Gulf and start his own business, Frío. He also talked about the challenges of balancing his business and taking care of his health along the way. It is difficult to understand or make sense of the events and experiences that happen in our lives as they are happening, but looking back, we can see how all of these events and experiences connect and lead us to where we are today. So I’ll leave with this quote: “You can't connect the dots looking forward; you can only connect them looking backwards.” —Steve Jobs It was a really interesting conversation and we hope you enjoy the episode! CONNECT WITH DIEGO Instagram: https://www.instagram.com/diegorcenteno LinkedIn: https://www.linkedin.com/in/diego-centeno-382732173 FIND MORE ABOUT FRIO Website: https://friosparklingwater.com Instagram: https://www.instagram.com/friosparklingwater  Connect with Saf Website: https://www.safwanalturk.com LinkedIn: https://www.linkedin.com/in/safwanalturk Instagram: https://www.instagram.com/safwanalturk New to Saf? A father, founder, and business executive who left corporate life behind to create solutions that help people build healthy lifestyles. Special thanks to my 14 year old son for helping with the video editing. Follow us/ subscribe/ rate/ share - We are on Apple, Spotify, and YouTube. superhumanswitchpodcast.com Thanks a lot for listening.