Graham Stewart, founder of Fibre52, is creating a revolution in the fabric industry. Over the past 2 years, Graham has developed and patented an environmentally kind and cost-conscious process to bleach and dye cotton that results in a stronger fiber. Without chemical degradation, it produces cooler, naturally dry, soft, wrinkle and stain-resistant clothing that is recyclable, biodegradable, and a natural replacement for plastic. With his 50+ years in the industry, Graham is an extraordinary source of information, influence and insight. He gives us a deeper glimpse into the world of fiber, fabric and fashion, a world we all rely on yet very few of us know. It is because of his global connections and reputation, and the power of his innovations, that major brands are jumping on the Fibre52 bandwagon in their transition to sustainable practices. Resources related to this episode at https://www.sustainabilitynow.global/2023/09/02/074-fibre52-a-revolution-in-the-fabric-industry/