IMPACT OF DENIM  If you are passionate about denim you can't miss this episode.   Today we have the pleasure to have with us one of the biggest expert of denim from the brand side, Nicolas Prophte   There are a lot of misconception on denim impact. A lot of developments have been done in the last 5-6 years from the #environmental to the #traceability side.  We wrongly think that the dyeing andwashing process is the most polluting part but is the growing of the cotton that has the biggest impact and that needs most of the attention.  It is the right time to put in place Physical and Digital traceability of the material to analyse and improve the real numbers.  This is the only way brands can proof the real impact beside the specific #certifications that can be a starting point but can't proof much.   This means to be responsible for the product we are producing and responsability (for the planet, environment and people) is one of the key interpretation of Nicolas for sustainability   He associate the denim process and supply chain with the process of cooking where ingredients and kitchens have a key role.   But how can we calculate the impact of denim? What are the tool out there? Who is in charge of making the rules?   Thank you so much Nicolas to bring awareness to our community in a such delicate topic Let's start the next chapter of denim