The fashion world seen from an outsider, Dr. Ioannis Ioannou   Dr Ioannou is a strategy scholar whose research focuses on Sustainability and Corporate Social Responsibility (CSR). More specifically, he seeks to understand whether, how, and the extent to which the modern business organization contributes towards building a sustainable future. His academic work evolves around two main themes: a) understanding how the broader investment community perceives, evaluates and reacts to corporate engagement with, and integration of, environmental and social issues into strategy and b) understanding the multiple and multilevel factors that may affect the corporate decision to adopt environmentally and socially responsible strategies.