Finisterre which in latin: finis terrae; means 'end of the earth'. Is a brand that exists first and foremost to meet the needs of the cold water surfer both in and out of the water. People like to call them the UK version of  Patagonia but, I’d wager founder Tom Kay must have mixed feelings about those comparisons. To be compared to an industry leader can be flattering but, I imagine Tom believes that they have their own unique voice and story to tell that can differentiate the two. Tom Kay, the driving force behind Finisterre has been at the game for over 20 years, slowly building a great reputation for quality products that are sustainably minded. The brand has gained a cult following amongst surfers worldwide who I suspect feel underrepresented in the larger surf culture. Tom and his team are currently poised to make big moves in the coming years that will help to drive the surf world to think more sustainably. I was fortunate enough to have met Tom late last year at an event at their beautiful store in London through my mate Matt Bar of the Looking Sideways Podcast. Tom was extremely friendly and engaging. You could tell this was a very sharp but passionate person. Unfortunately, I had to leave shortly after meeting Tom but the few minutes I got to speak  with him, I felt like I could talk to him all night. I decided I needed to have him on the show. I’m excited  because we are fortunate enough to have Tom as our guest on this episode of the Swell Season Surf Podcast.  For more information on Finisterre, you can go to www.finisterre.com or follow them on instagram @finisterre The Swell Season Surf Podcast is recorded by The NewsStand Studio at Rockefeller Center in the heart of Manhattan and is distributed by The Swell Season Surf Radio Network.  For more information, you can follow @swellseasonsurfradio on Instagram or go to our website: www.swellseasonsurf.com  Music:  Song: Cornwall My Home Artist: One & All Album: Fisherman's Friend Become a supporter of this podcast: https://www.spreaker.com/podcast/swell-season--3483504/support.