In this episode, Paul talks to Cate Huston about tracking data, open source development, giving talks, and more. Detailed topics: Why is user privacy vital for app developers? How important is ethics in software engineering? What data should iOS apps track? When should you store tracking data remotely? How can you find a balance between analytics and ethics? Is there a difference between tracking and analytics? Should iOS developers tell users what is being tracked? Why measuring is better than tracking for iOS apps How can we track users in a privacy-conscious way? How does being open source help DuckDuckGo? Does being open source help companies build trust? How to balance doing the right thing and a company’s public image Does using open source help when hiring developers? How to get started with open source development How to encourage engineers to use open source Where to look for open source projects to contribute to How to prepare an iOS talk What makes a great technical talk? How to deal with stage fright and impostor syndrome What’s the benefit of attending conferences? Wrap up