Description
Timestamps:
7:03 - Their passion for Blinkist
12:33 - Losing co-founders
25:30 - The value Blinkist provides
33:56 - Going B2C and B2B
43:30 - From early adopters to mainstream user base
About Holger Seim:
Holger Seim is the co-founder and former CEO at Blinkist, the mobile-first microlearning app. He holds a diploma from the Philipp University of Marburg and previously worked for companies like Volkswagen Group China and Deutsche Telekom before starting Blinkist in 2012.
Blinkist was created during the dawn of smartphones to solve a problem experienced not only by its co-founders but by many working professionals: wanting to learn new things, but not having the time to do so. They take long form content (mostly non-fiction books, but also podcast episodes and articles) and distill them into 15 minute reads or listens. Most features are behind a paywall, but there’s also 1 blink of the day that non-paying users can enjoy. Their user base includes both people who are readers and see Blinkist as a supplement, and people whose sole contact with books comes from Blinkist.
In 2023 Blinkist was acquired by the Australian content company Go1. This was a goal the Blinkist team had been pursuing ever since they took on VC money. Nowadays Holger is no longer the CEO of Blinkist but remains active as COO at Go1.
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Timestamps:
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11:20 - Ensuring quality across suppliers
16:41 - Maintaining a high shelf life
26:10 - Markets Planted is tackling next
33:20 - Small pivots over time
About Pascal Bieri:
Pascal Bieri is the co-founder of Planted, a startup creating healthy...
Published 05/08/24
Timestamps:
3:49 - Startups & IP rights
8:56 - Trademarks and patents
17:45 - Startups getting into IP trouble
25:58 - Protecting your IP globally
33:34 - Open source code
This episode was produced in collaboration with startup days, taking place this year on May 30th 2024. Click...
Published 05/05/24