Access to quality healthcare is a major challenge across Pakistan. This is especially true for those of us who are abroad and need to find quality healthcare for our loved ones back home. Human-Healthcare aims to solve this problem, providing a one-stop concierge service for healthcare needs in the country. In this episode, Uzair talks to Dr. Atif Zafar about the startup, how and why it was founded, and the ways in which it is providing quality care in the country. We also talked about some of the challenges the team has faced, and the plans for growth. Atif Zafar is a physician leader originally from Karachi, Pakistan. He is trained in the US including at the Cleveland Clinic. He is currently working as the chief of the stroke program at a major university hospital in Toronto. He is also a faculty, teaching medical students, residents, and fellows at the University of Toronto. He has built clinical programs both in the US and Canada. His latest effort is very unique. The startup human-healthcare.com has been launched in Karachi where overseas Pakistanis can get their family experience VIP medical care at home under the supervision of US, UK, and Canada-based specialists. Chapters: 0:00 Introduction 2:30 Vision and mission 11:45 What has worked and not worked? 19:10 Recruiting talent and building the ecosystem 24:10 How to get their services? 35:10 Providing specialist services to patients 41:20 Growth strategy 44:33 Reading recommendations Reading recommendations: - Antifragile by Nassim Taleb - Presuasion by Robert Cialdini - The Evolution of Cooperation by Robert Axelrod