In this episode we have Zally, a Manchester-based deep tech company on a mission to confirm you are you, continuously. They offer e-commerce stores a simple and secure way to authenticate visitors, resulting in happy customers, higher conversions and increased revenue. Overall, they’re on a mission to abolish passwords. In this episode, CEO of Zally, Patrick Smith, talks to us about the mission of building the password free society, finding the right place for you in the journey of growing businesses, disruptive marketing, personal balance, and finding the verticals to scale businesses using digital marketing. In this episode we explore: 1. Intro to Patrick and Zally 2. Have you always had an entrepreneurial drive from a young age? 3. You’ve exited businesses in the past, can you talk us through the experience of exiting a business you’ve built?  4. After leaving your Digital Agency you then invested a significant amount of money into a research project – what drove this? Was this the start of Zally? 5. You’re building a B2B & B2C business – can you talk us through what this means? 6. Culturally you are trying to bring a digital agency feel to a tech business, how are you doing this? 7. Diversity is key on the agenda to your recent growth phase, how are you approaching this? What are the benefits for you as a business? 8. You used the phrase that you want to “make Manchester proud”, what do you mean by this and why is Manchester your “home”? 9. What is the biggest challenge in your career to date? 10. What is the one bit of advice you would give to someone starting their own business? 11. Finally – we know you are starting your own podcast, can you give us some information about this? Follow The Start-Up Diaries Podcast on LinkedIn or learn more about Burns Sheehan. Subscribe and leave a review!