In this session, we get the low down from Darren Westall, CEO and Co-Founder of Paiger. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations. Paiger was born when co-founders Darren and Rohit Kapoor noticed a shift in the way people prospected, communicated & built their businesses. Much like the beginnings of any start-up, the business started at home - or more accurately, in Darren's shed! Fast forward to today and Paiger supports businesses in multiple countries, and has won multiple awards. In this episode, we cover: The Importance of Technical Skills in Tech Start-UpBusiness Development: Darrens ability to build and adapt the Pager platform himself, responding quickly to customer feedback, was a key factor in the success of his business. Personal Branding and Utilising LinkedIn for Business Growth: Darren shares how building a strong online presence helped him connect with his target audience and grow his business without relying on traditional sales methods. The Role of Sales and Product in Business Strategy: Darren's experience shows that understanding the differences between being sales-led and product-led in business; These dynamics are crucial for business expansion and adapting to new markets. Challenges of Fundraising and Bootstrapping: Darren shares insights from his experience with bootstrapping Pager and later going through Series A funding. Leadership and Team Management: Darren discusses his journey from a developer to a CTO, and managing a large team at a young age and what helped him develop along the way. Follow us on instagram: https://www.instagram.com/thestartupdiariespodcast/ Follow The Start-Up Diaries Podcast on LinkedIn, Instagram, or find more free content from the Tech Recruitment Specialists powering The Start-Up Diaries - Burns Sheehan.