In this episode we have George Lineker, the Co-Founder of YourBusinessNumber a service that provides users with a second virtual UK mobile number, enabling them to use both WhatsApp and WhatsApp Business on the same phone. George is widely known as the son of the famous Gary Lineker OBE , the English sports broadcaster and former professional footballer. But in this episode, we delve into how George has carved his own way as a start-up entrepreneur, and his most recent co-foundership at YourBusinessNumber. In this episode, we explore:  Challenges and Opportunities in Market AwarenessWhy George chose Entrepreneurialism over FootballLearnings from Past Failed Business VenturesWhy he Chose to Create his Own BusinessesThe Importance of the Right PartnershipOutsourcing Marketing and Why it can be the Right Choice Early On or Throughout your Journey Follow us on instagram: https://www.instagram.com/thestartupdiariespodcast/ Follow The Start-Up Diaries Podcast on LinkedIn, Instagram, or find more free content from the Tech Recruitment Specialists powering The Start-Up Diaries - Burns Sheehan.