In this episode we are joined by Domen Bajde from the University of Southern Denmark to discuss sports consumption. We being with a conversation around our personal interests in sports viewing and how political issues influence sports and athletes in different ways. Then Domen talks us through his project on NFTs and questions whether consumption is really changing from ‘solid to liquid’ or are we just seeing new forms of the desire for ownership. Some references: Fletcher, T., 2012. ‘Who do ‘‘they” cheer for?’Cricket, diaspora, hybridity and divided loyalties amongst British Asians. International Review for the Sociology of Sport, 47(5), pp.612-631. Fletcher, T., 2011. The making of English cricket cultures: Empire, globalization and (post) colonialism. Sport in Society, 14(1), pp.17-36. Bardhi, F. and Eckhardt, G.M., 2017. Liquid consumption. Journal of Consumer Research, 44(3), pp.582-597. Canniford, R. and Shankar, A., 2013. Purifying practices: How consumers assemble romantic experiences of nature. Journal of Consumer Research, 39(5), pp.1051-1069.