In this episode, we try to understand how technological entanglements have been shaping contemporary family life and question our imaginings of the “normal,” happy and child-centered family. Our two guests, Lydia Ottlewski (University of Southern Denmark) and Karin Brondino-Pompeo (Escola Superior de Propaganda e Marketing, São Paulo) share their research on online platforms through which users form parenting arrangements in Germany (Lydia) and through which parents produce and curate child-centered content in Brazil (Karin). We also ponder upon the role (and responsibilities) of platforms and the legal and ethical frameworks that accompany family life.