Katie Rigg-Smith is the Chief Strategy Officer for WPP in Australia and New Zealand. WPP uses the power of creativity to build better futures for  people, planet, clients and communities. Katie is a keen student of human behaviour and a futurist. Katie delivers strategic expertise across WPP’s network of agencies in service of their clients. This includes an emphasis on how cultural, social, economic, and geographic trends influence behaviour, and in turn, how these behaviours will shape the future of marketing. She spoke with TAD exclusively in Hobart recently.