Claus Hipp is a familiar face in Germany, not least because he personally appears in the commercials for his baby food company. On Talking Germany he'll be talking about jars of cereal, organic farming and good manners. Claus Hipp took over the company founded by his father Georg in 1932 at a young age. His father died when he was 29 and he and his brothers Georg and Paulus took the helm. With a law degree under his belt as well as an apprenticeship with the painter Heinrich Kroop, Claus Hipp had to put his love of art and acting on the backburner. Today, his five children have all joined the family business and he has more time to devote to his first loves. He's been teaching at the art school in Tbilisi, Georgia, since 2001, and also lends his talents as a set designer to the opera festival at the Gut Immling estate im Chiemgau. Now 75, he is a keen oboe player and lives in the family estate near Pfaffenhofen an der Ilm.