Website SEO Write your code correctly H1, h2, h3, p, table, use alt tag on images – 2 for 1 also impacts adaptability standards (screen readers and assistance devices Mobile first Biggest push and newest standards are trending towards (or in most cases already implemented) creating a mobile friendly and responsive website Tougher to do using wordpress vs frameworks like Bootstrap, but always test your mobile views before clicking publish DO NOT USE m. for your mobile site, make your site responsive (scalable) Link building Find ways to get other websites to link to your site. If you are building websites for others the easiest way would be to add a “Designed and developed by” statement in the bottom corner of the site with a link back to you Write guest blog posts for other sites Have good content Put enough on your page to get your point across. A few sentences isn’t going to cut it Make sure the content is worthwhile Images, videos, graphs etc Use a security certificate Google emphasizing that now Get one from your hosting service Could be free like dreamhost or 30$ like ipage for a basic certificate. If you do any type of money collection on your page ie taking credit card numbers etc then splurge on the appropriate version. More expensive but gives peace of mind Not necessary if you are being a portal to services like PayPal Bounce Rate Make people want to stay on your site The faster someone clicks off your site the more it will affect your SEO Resources The Definitive Guide To SEO in 2018 Search Engine Optimization (SEO) Starter Guide SEO ranking factors in 2018 Twitter @SchaffenCreate @tommnorman Website: https://www.schaffencreative.com