...With Alok Ruia, Director of SOCKSHOP - Listen - Talking Shop by

...With Alok Ruia, Director of SOCKSHOP

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This week we’re joined by Alok Ruia, director of the iconic SOCKSHOP. Alok talks about his journey from teaching to his current role today, the dynamics of working within a family business, and the ways in which SOCKSHOP has revitalised its brand and revolutionised the sock game.

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