This week we spoke with husband-and-wife team Jenniffer Gearheart-Tang and Drake Gearheart, co-founders of Makeke, a shop entertainment app focusing on local retailers. We spoke about how they approach the challenge of successfully targeting Gen Z's shoppers, how Makeke acts as a counterweight to centralized big e-commerce outfits, and why they think local indie retailers will be a springboard for global app success. This episode is sponsored by Avalara. https://www.avalara.com/eu/en/index.html