This week, Savage and Sylvie are talking way too loud about great ads. The ones that make us laugh, cry, and yes, even buy. So they sat down with Lia Khayami Quiñones, a Creative Director at Known Ad Agency, to get the lowdown on her creative process, explore the soup-to-nuts production on a specific campaign for Ubisoft’s iconic video game series, Just Dance, and learn what brands stand to gain by making edgier content.