We’re absolute and utter competition geeks, so we jumped at the chance to join SCA UK at this year’s first-ever Espressofest in Bristol, home of the UKBC semifinal and final rounds. Joined by some equally geeky friends – Cerianne Bury, Nick Mabey, and Jessie May Peters – we sat down with each UKBC finalist on Sunday, August 20, 2017 to learn more about their routines and chat through some of the conversations taking place within the industry this year. Here, we’re joined by Will Pits of Sans Pere, who placed second in this year’s comp. Together with Will, the panel looks at what it means to offer a fun experience to the consumer, which sparks a much longer conversation about the role of service in specialty, the importance of being able to read your customers, and the language we use to communicate both internally and externally. Is the same customer always the same customer?  // Want to see Will's performance? Find it here, courtesy of SCA UK!  📷: @allthesinglelattes for @sca_uk   http://vamachinery.com/