In this episode, we sit down with Stephenie Drago, Director of Marketing and Communications at TCIA, and talk about the marketing strategies that she believes will help make a brand successful. Stephenie is a seasoned communications and business development professional who has partnered with a variety of companies to grow their professional brands. Her focus is building human-to-human relations with one common goal: to provide information, products, and educational services to consumers by enriching their experiences and creating profitability for companies. Steph brings what truly drives conversions both in clients and staffing – how well you connect with the heart-beating people your staff is trying to serve and supporting the staff that you serve. Our sponsor for this episode is COPMA.