Episode Summary In this episode of the podcast, we sit down with Joe Cordova and Matt Gleason of ArborForce and discuss why education and safety go hand in hand. Joe Cordova is the owner of ArborForce. He has been working in commercial forestry for 20 years.  In April of 2008, he went out on his own with the launch of ArborForce.  ArborForce will celebrate its 14th anniversary on April 16, 2022.  From a single-person company back then they have grown to a “family” team 29 people strong.  Joe is an ISA certified arborist and licensed as a commercial applicator through the Department of Agriculture, as well as holding many other licenses and certifications. Matt Gleason, Is a project manager and safety coordinator at ArborForce. He has been working in commercial forestry for 4.5 years and has been in the industry for 6 years. Matt is an ISA Certified Arborist and holds a Class A CDL and other certs through the TCIA. Matt is married to his wife Samantha and they have a newborn baby girl! You can follow him on Instagram here. You can check out the ArborForce Instagram page here. Our sponsor for this episode is PlanIt Geo.