On this episode of the podcast, we are joined by Elizabeth Schulte, VP of Marketing at PlanIT Geo, to discuss how to enter the tree care industry with a love of technology. Elizabeth is the VP of Marketing, PlanIT Geo developers of TreePlotter Software. She is an experienced marketing, communications, and branding professional with a demonstrated history of working in the urban forestry and tree care industry. Elizabeth is also skilled in project management, urban forest management, arboriculture, communications, budget, inbound marketing, technical writing, education, and outreach related to the industry. Additionally, she has a Bachelor of Applied Science (B.A.Sc.) focused on Urban Forestry from Western Illinois University and an Associate of Science Degree in Arboriculture. About PlanIT Geo: PlanIT Geo™ is a global urban forestry consulting and software development company. They are a passionate bunch of tree and technology nerds committed to expanding their client’s ability to map, manage, and protect green assets. Since 2012, their ISA Certified Arborists, GIS professionals, planners, and software developers have led hundreds of projects, including urban tree canopy assessments, field-based tree inventories, strategic urban forest management, and master plan development. Their TreePlotter™ software is often integrated with their consulting services and used by urban foresters, arborists, park managers, and tree care companies worldwide.