In this episode of the Jeff Bradbury Show, Jeff welcomes podcaster Matt Passey on the program to dissect how you can Build Your EDU Brand through Podcasting. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page (http://teachercast.net/contact) and let us know how we can help you today! 5 Ways To Grow Your Brand Through Podcasting  Podcasts as a content creation/dissemination tool   Podcasting is a way to deliver content through audio/videoInterviewing other people Recapping old blog posts Do what type of content is best for youLong Form vs Short Form Series vs Season Solo vs Multiple Hosts   Podcasting as a way to raise your authority   Find your audience and talk to them   Podcasting as a networking tool    Provide a platform for others to share their passions and expertise   Podcasting as a community/audience building tool   Build your brand by building your audience Create quality and unique content in a space that nobody else is creating it Think of your audience as your community Don’t build an audience … build a relationship   Podcasting as a revenue generation tool    Your not monetizing a podcast … your monetizing your audience If you want to build a podcast that you can monetize … it should be looked at as a job Figure out where you are going to make your money from and use your podcast to get you there Recommended Podcasting ApplicationsQuick and SimpleVoice Recorder App (every phone has one) Garageband iMovie / Movie Maker App Keynote / PowerPoint Mobile FriendlySquadcast Ringr Backpack (Formerly Bossjock Studio) AVR Studio Pro Studio / ProfessionalAdobe Audition (audio) Final Cut Pro X (video) Recommended EquipmentQuick and SimpleATR 2100 (USB/XLR) Samsung Q2U (USB/XLR) Mobile FriendlyZoom H6 Mix Pre 6 Blue Raspberry Studio / ProfessionalRE20 Broadcast Announcer Microphone RE320 Broadcast Announcer Microphone Heil PL2T Boom Arm RODECaster Pro Gator Frameworks Stand On-Stage DS7200B Adjustable Desktop Microphone Stand About Our Guest: Mathew PassyPodcast Producer/Consultant at http://auditmypodcast.com (http://auditmypodcast.com/) , a comprehensive review of your podcast to ensure nothing is preventing you from succeeding.  Contact Mathew Today https://twitter.com/mathewpassy (https://twitter.com/mathewpassy) https://www.instagram.com/mathewpassy/ (https://www.instagram.com/mathewpassy/) https://www.facebook.com/MathewPassy (https://www.facebook.com/MathewPassy) https://www.linkedin.com/in/mathewpassy (https://www.linkedin.com/in/mathewpassy) Follow our Podcast and Subscribe View All Episodes (https://www.teachercast.net/episodes/teachercast-podcast/) Apple Podcasts (https://podcasts.apple.com/us/podcast/teachercast-educational-network/id519685828) Follow our HostJeff Bradbury | @JeffBradbury (http://www.twitter.com/jeffbradbury) TeacherCast | @TeacherCast (http://www.twitter.com/teachercast) Join our PLNAre you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts (https://podcasts.apple.com/us/podcast/teachercast-podcast-teachercast-educational-network/id546631310) today? I enjoy reading and sharing your comments on the podcast each week. Let’s Work TogetherHost: Jeff Bradbury (http://twitter.com/jeffbradbury) Email: (mailto:[email protected]) Voice Mail: (http://www.teachercast.net/voicemail) YouTube: (http://www.teachercast.net/YouTube) iTunes: (http://www.teachercast.net/iTunes) Check Out More TeacherCast ProgrammingTeacherCast Podcast ( http://www.teachercast.net/tcp (https://www.teachercast.net/episodes/teachercast-podcast/) )...