Before corporate social responsibility was a popular concept, Patagonia declared its commitment to better outcomes for their workers, and the planet. They soon discovered that commitment would include major pitfalls, but it seems the more Patagonia doubles down on its values, the better it performs. In this episode, we hear from Craig Wilson, former lead strategist for consumer marketing at Patagonia; Bethany Patten, Senior Associate Director for MIT Sloan Sustainability Initiative, and Maya Spaull, Vice President of apparel and home goods at Fair Trade USA. We also speak with Andrew Kenney, a journalist who got insider access to see how Patagonia is redefining its business processes. Teamistry is an original podcast from Atlassian. For more on the series, go to https://www.atlassian.com/blog/podcast.