“The most important part about building an experiment-driven culture is to make it safe to fail and to fail in good ways." Lisi Hocke is an active figure in the global testing community. In this episode, Lisi shared her lessons learned growing an experiment-driven quality culture in her recent years. Lisi shared why it is important to have an experimentation mindset before we adopt something new or any good practices and to have a safe environment to execute those experiments. Lisi shared her advice on how to run an experiment, from building transparency, creating hypothesis, getting buy-in, and understanding our biases, in particular the sunk cost fallacy. In the latter half, Lisi shared her personal transformation journey learning in public and shared her tips on growing technical confidence. Listen out for: Career Journey - [00:05:59] Sharing About Building Quality Culture - [00:13:39] Experiment-Driven Culture - [00:21:14] Building Transparency - [00:25:41] Hypothesis - [00:28:08] Building Better Hypothesis - [00:29:58] Getting Buy-In - [00:33:38] Sunk Cost Fallacy - [00:37:44] Learning in Public - [00:41:42] Growing Technical Confidence - [00:47:37] 3 Tech Lead Wisdom - [00:53:12] _____ Lisi Hocke’s Bio Lisi found tech as her place to be in 2009 and grew as a specialized generalist ever since. She’s passionate about the whole-team approach to holistic testing and quality and enjoys experimenting and learning continuously. Building great products which deliver value together with great people motivates her and lets her thrive. Having received a lot from communities, she’s paying it forward by sharing her stories and learning in public. In her free time, she plays indoor volleyball or delves into computer games and stories of all kinds. Follow Lisi: Twitter – @lisihocke LinkedIn – https://www.linkedin.com/in/lisihocke/ Website – https://www.lisihocke.com/ Our Sponsors The iSAQB® Software Architecture Gathering is the international conference highlight for all those working on solution structures in IT projects: primarily software architects, developers and professionals in quality assurance, but also system analysts who want to communicate better with their developers. A selection of well-known international experts will share their practical knowledge on the most important topics in state-of-the-art software architecture. The conference takes place online from November 14 to 17, 2022, and we have a 15% discount code for you: TLJ_MP_15. DevTernity 2022 (devternity.com) is the top international software development conference with an emphasis on coding, architecture, and tech leadership skills. The lineup is truly stellar and features many legends of software development like Robert "Uncle Bob" Martin, Kent Beck, Scott Hanselman, Venkat Subramaniam, Kevlin Henney, and many others! The conference takes place online, and we have the 10% discount code for you: AWSM_TLJ. Like this episode? Subscribe on your favorite podcast app and submit your feedback. Follow @techleadjournal on LinkedIn, Twitter, and Instagram. Pledge your support by becoming a patron. For more info about the episode (including quotes and transcript), visit techleadjournal.dev/episodes/104.