Tim Cook gave a rare and revealing interview on Kara Swisher's Sway podcast responding to Mark Zuckerberg's assertion that Apple is one of Facebook's biggest competitors. (Spoiler: Cook says they're not.) But what if their competition isn't set for the present, but for the future? Professor Paul Canetti goes deep on his theory about how Apple's defensive moves against Facebook are less about advertising and privacy and more about handicapping a future challenger for the next paradigm shift in tech: augmented reality. Links Sway - Is Apple's Privacy Push Facebook's Existential Threat‪?‬ MBA Media & Entertainment Conference 2021